Drowling Mountain Ski Resort Essay Example | Topics and Well Written Essays - 1000 words

Drowling Mountain Ski Resort - Essay Example The 2008-09 figures show that an approximate 4 million people came to New York during the skiing season to enjoy the thrills of the sport, which is more or less similar to previous statistics. However, it must be kept in mind that there are around 34 ski resorts to choose from and Drowling Mountains Resort fairs poorly in certain aspects that have caused business troubles for the Board of Directors in the past. Recommendations for Improvement The major problem, of course, is the relatively secluded location of the resort compared to the larger, more populated cities. Syracuse is nearly five hours away from New York, and two hours from Albany. In addition to this, the Drowling Mountain resort must face the problem of low populations within the state. This decreases the opportunity of securing new clientele as well as lacking a healthy number of steady client bases. While it had a respectable position and a high esteem among its clients previously, it has seen a steady decline in its p opularity in the past 10 years. The economic crash in the recent years had dealt its final blow and left the Board of Directors struggling to find financing. The proposed hike in ticket sales, though indeed a positive initiative, can hardly be enough to turn the company around entirely. I think, good and cleverly targeted positive advertising would be an essential requirement of the moment. The initiation should be targeted at young and athletic groups like sponsoring skiing lessons in collaboration with the local high school or offer limited period discounts for children’s outings arranged by the school. This would create a renewed interest in the resort. This essay focuses on the analysis of sports tourism industry aspects. In order to present comprehensive, well-informed and judicious recommendations regarding the issues at hand in Drowling Mountain Ski Resort, the researcher must first focus on the present statistical and financial dynamics of the current snow sports tourism and snow games industry. In the recent past, tourism, particularly, snow tourism has attracted widespread business interests, its central attraction lying mainly in its combination of beauty, adventure sports, and entertainment. The economic centrality of snow tourism has seen significant growth in the past few decades. However, though the last 3 years have seen substantial growth in the Skiing and snow gaming industry of the US, it is indeed a tough area of business, that makes the Drowling Mountain Ski Resort case rather a tricky one. After analyzing the various figures, statistics and a thorough study of the data provided on the three rival companies, as pre sented the paper, it is concluded that an overall marketing makeover has the potential to change the face of the Drowling Mountain Resort. The best course of action, thus, should be one that exploits the opportunities presented by such a rise in interest. While the competition is steep and the inventiveness of business strategies must necessarily be restricted mostly by the involved factors of demographic, geographical and seasonal challenges and recommendations, the researcher believes, will initiate a positive change in the business.

Information Processing Essay Example | Topics and Well Written Essays - 750 words

Information Processing - Essay Example The way human brain processes information about the outer world depends on different factors and, above all, upon the context. For instance, if a person looks at some complicated picture, e.g. a portrait, it is enough to cast one glance at what is depicted on it, whereas comprehending the same picture would hardly be possible if this person begins analysing different parts of this portrait separately, one by one. This peculiarity of information processing is due to the fact that the brain operates the sensory signals that are perceived together, not separately. (Schweizer 1998, p. 89) The visual signals normally reach our eyes simultaneously and therefore in case with visual images the processing of information begins from the retina. The sounds that constitute speech reach the hearing organs successively, and that is why for processing a sound image it should first be stored in short-term memory. For the identification of the already known images, the brain compares the information recorded in the short-time memory with the classes of images contained in the long-term memory that contain the information about the previous experience that has been collected in the process of studying and communicating. One of the challenging aspects of processing information is perception of stimulus in the situations where there are a lot of similar symbols - e.g. when someone is talking to another person in a noisy room. In such situations, though the stream of sounds produced by the interlocutor is accompanied by other sounds, it is normally possible to comprehend the speech. Quite a simple example where the context of information creates the context is the illusions of sound continuation or phonetic restoration. A brilliant example of this phenomenon was described by Richard Warren: if you hear some phrase whose meaning you cannot catch, but you definitely hear its ending - '... eel is on the' Now, if you put the word 'orange' at the end of this phrase, you will hear 'peel is on the orange'; if the word is 'wagon', the phrase will sound as 'wheel is on the wagon'; if it is 'shoe' you will perceive the phrase as 'heel is on the shoe'. (Warren 1970) This experiment shows that the sound stimulus in itself (noise + 'eel') fails to determine unambiguously what will be heard by the recipient. Attention Attention is the process of sorting the information that comes from outside in accordance with the importance of the tasks a person has. There are several kinds of attention: active (voluntary) attention that is conditioned by a certain conscious goal, and automatic (involuntary) attention that is actualized under the influence of unexpected and new stimuli in the form of orientating reflex. (Lachman & Lachman 1979, pp. 183 - 185) The effectiveness of attention can be determined by its level (concentration and intensity of attention), volume, speed of switching to other objects, and stability. It has been proved that the attention processes are connected with functioning of the corpus collosum, the left part of the brain ensuring selective attention and the right part - maintaining the general level of awareness. Memory Memory is a very important phenomenon that is crucial for our lives. Thanks to it, we are able to use our own experience and the experience of other people in our lives. There is short-term and long-term memory. Short-term memory is also called operative memory. To illustrate the